As a data subject you have a number of rights available to you, which you may exercise by contacting Jacob Knudsen. You have the right to request information about what personal data about you we are processing and to receive a copy of the data. You also have the right to object to our processing of personal data about you, to request rectification or erasure of any personal data about you which you believe are incorrect, outdated, etc., and you can request a restriction of our processing of personal data about you. For some of these rights, e.g. the right to erasure, exercising them requires satisfaction of certain concrete conditions set by data protection law.

Another right of yours as a data subject is the right to data portability – again, subject to fulfilment of concrete conditions set by data protection law. This means you have the right to receive, in a structured, commonly used and machine-readable format, the personal data about you which has been sent to us, where the processing is carried out by automatic means and is based on consent or contract. You are also entitled, where technically feasible, to have your personal data transmitted to another controller.

Exceptions to MyBluelabels’s duty of disclosure

There may be instances, though, where the rules allow for a restriction of your rights, e.g. where your rights are deemed to be overridden by essential private interests.

MyBlueLabel may decline disclosure to you to safeguard essential private interests, including your own, or to safeguard essential public interests, where such interests are found to override your interest in receiving the information. This exception will be relevant where disclosure would prejudice the interests of our customers, e.g. in connection with legal action and enforcement of civil law claims or criminal acts, control or supervisory functions, and similar situations. Also, MyBlueLabel may decline disclosure to you if you are in possession of the information already or if disclosing them to you is impossible or would involve a disproportionate effort or would impair the achievement of the objectives of the processing.

Where you have given consent to the processing of your personal data, you are free to withdraw your consent at any time. Withdrawal will not affect the lawfulness of the processing which has already taken place on the basis of your consent. If you choose to withdraw your consent, the processing of your personal data will cease and the data will be erased, unless there are objective grounds for their continued retention, e.g. for documentation purposes.

See the Danish Data Protection Agency’s guidance on the rights of data subjects for more about your rights here (in Danish).

Please contact Jacob Knudsen or send an email to dataprivacy@mybluelabel.com. We will get back to you with an answer as soon as possible.

Contact the Danish Data Protection Agency

If you have any grievances about the manner in which MyBlueLabel processes your personal data, you can lodge a complaint with the Danish Data Protection Agency (website in Danish), the authority responsible for supervising data protection in Denmark.