Cookies Privacy Terms & Conditions
1. Cookie Policy – General Information

Work in progress

2. What is a cookie?

A cookie is a text file that is stored on your computer’s hard disk, smartphone or other IT device. Using cookies on our website allows MyBlueLabel to recognise your computer/IP address and to see which sites you visit and which functions you use, including when and for how long. Cookies containing your personal data will only be used for the specific purposes stated below. The legal basis for MyBlueLabel’s processing of your IP address is our legitimate interest in generating useful statistics that give a fair view of the use of our website (see Article 6(1)(f) of the General Data Protection Regulation). Further details on MyBlueLabel processing of your personal data are available here.

We only place cookies on your hard disk, etc. if you click “Yes, I agree to the use of cookies”, for instance on the entry page, or if you do not make an active choice, but continue using our website, for instance by moving on from the entry page. In doing so, you agree to our use of cookies to enhance your user experience, to generate statistics, to register your preferences, and to customize our advertising.

3. Cookies on

We use cookies to improve your user experience of our website, for instance in relation to navigation. Therefore, you should be aware that there may be some features of our website that may not be available if you reject cookies. You may for instance be prevented from using specific services and functions that require cookies to remember the choices you make.

MyBlueLabel uses the following types of cookies:

  • Persistent cookies that are stored on your computer and allow us to recognize your computer next time you visit our website, thus improving your overall user experience, and
  • Session cookies that exit only during your visit of our website and are deleted from your computer when you close your browser.

The two types of cookies can also be categorized according the party that places them on the website:

  • First-party cookies that are placed by the website and
  • Third-party cookies that are placed by our suppliers and business partners and include elements that are embedded on our website.
4. How to remove cookies

To prevent cookies from being installed on your computer, you may disable cookies altogether by using the shortcut [CTRL]+[SHIFT]+[Delete] or changing your browser settings.

Below are guides on how to block cookies for and how to remove cookies in the various browsers for PCs and Macs:

Internet Explorer

Google Chrome

Mozilla Firefox



Flash cookies

5. Further details on cookies

The use of cookies is subject to the “Danish Executive Order on Information and Consent Required in Case of Storing or Accessing Information in End-User Terminal Equipment” (referred to as the “Executive Order on Cookies”). Below are links to more information on the Executive Order on Cookies and the Danish Business Authority’s guide:

Executive Order on Cookies (in Danish)

The Business Authority’s guide on the Executive Order on Cookies (in Danish)

6. Purpose of the different cookies

Your consent to our Privacy and Cookie Policy applies to the following domain: You can change your consent under certain circumstances – contact us for more information.

Cookie declaration last updated on 11.5.2020 by Cookiebot.

Necessary (2)

Necessary cookies help make a website usable by enabling basic functions like page navigation and access to secure areas of the website. The website cannot function properly without these cookies.

CookieConsentCookiebotPreserves the visitor’s session state across page requests.SessionHTTP
WordPress_test_cookiesMyBlueLabel.comUsed to check if the user’s browser supports cookies.SessionHTTP

Preferences (0)

Preference cookies enable a website to remember information that changes the way the website behaves or looks, like your preferred language or the region that you are in.

Statistics (3)

Statistic cookies help website owners to understand how visitors interact with websites by collecting and reporting information anonymously.

_gaMyBlueLabel.comRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.2 yearsHTTP
_gatMyBlueLabel.comUsed by Google Analytics to throttle request rate1 dayHTTP
_gidMyBlueLabel.comRegisters a unique ID that is used to generate statistical data on how the visitor uses the website.1 dayHTTP

Marketing (4)

Marketing cookies are used to track visitors across websites. The intention is to display ads that are relevant and engaging for the individual user and thereby more valuable for publishers and third party advertisers.

IDEGoogleUsed by Google DoubleClick to register and report the website user’s actions after viewing or clicking one of the advertiser’s ads with the purpose of measuring the efficacy of an ad and to present targeted ads to the user.1 yearsHTTP
Test_cookieGoogleUsed to check if the user’s browser supports cookies.1 dayHTTP
Ads/ga-audiencesGoogleUsed by google AdWords to re-engage visitors that are likely to convert to customers based on the visitor’s online behavior across websites.SessionPixel
1. Privacy Policy – General information

The regulatory electronic records, electronic signatures and the belonging platforms (hereinafter the Product) are owned at operated by MyBlueLabel ApS, CVR 39 34 17 35, Agern Allé, DK-2970 Hørsholm, Denmark (hereinafter the Company, we, our, us).

This Privacy Policy applies for the all the Products and belonging platforms, and describes the information the Company collects, uses, shares and store in connection with your use of the Products of the Company and visit to the Company platforms.

We care about your privacy and process your data in accordance with the General Data Protection Regulation.

2. Collection and use of personal information

In some situations, MyBlueLabel ApS will use and record certain personal data about you. We may do so, for example, when you visit our website, when you sign up for one of our events, when your business becomes a customer of ours, or in the performance of our Project Portfolio- and Quality Management software services.

In most situations MyBlueLabel will be the controller of those data. This will be the case, for example, where personal data are processed in our day-to-day business activities, work and advisory services to our customers. Accordingly, only in the context of very specific services if we use IT tools to prepare or store documents on our customers behalf, such as Contract Management are we required to conclude a data processing agreement with our clients.

MyBlueLabel will process personal data about you when you visit our website,

Below are some more details on when and how we may collect and use your personal data.

When?Types of personal dataPurposeLegal basisRetention periodRecipients
Signing up for a Demo EnvironmentFull name, Organization name, E-mail.We will record and use the information for admin purposes (e.g. to change the name of the demo environment)The legal basis for processing is the legitimate interests of MyBlueLabel given that processing is necessary for the functioning of the Demo Environment (see Article 6(1)(f) of the General Data Protection Regulation).Personal data provided for purposes of signing up for a Demo Environment will be immediately erased once the user is no longer activeWe will not disclose personal information about you to any third party except where necessary for the functioning of the Demo Environment. In certain circumstances, therefore, your contact details may be shared with external parties working on the Demo Environment for processing on MyBlueLabels’s  behalf. Such third parties must not use the data for their own purposes.
Filling and submitting a contact formFull name, Email, MessageWe will record and use the information to answer the request (e.g. sending a quote)The legal basis for processing is the legitimate interests of MyBlueLabel given that processing is necessary to answer the request (see Article 6(1)(f) of the General Data Protection Regulation).Personal data provided for purposes of signing up for sending a request will be immediately erased once the user is no longer activeWe will not disclose personal information about you to any third party except where necessary to answer the request. In that case, the recipient will be given a written notice of the forwarded information.

We do not collect any personal data or otherwise access documents, which you upload in the platform supporting the Product. The documents uploaded by you remain the sole property of the owner of its own documents which the user uploads in the platform supporting the Product. You are responsible for possible personal data in the documents you upload.

Minors: Our websites do not knowingly collect or store any personal information about children under the age of 13.

Platform and website Use Information: Like other websites, the Company and our third party partners analyses log file information and other data collected through cookies, web beacons, and other tracking technology, to collect information about your browsing behavior when you visit our websites.

Transfer of personal data to countries outside the EU/EEA

Transfer of personal data to a country outside the EU/EEA (a third country) that is considered to provide an adequate level of protection does not require a specific authorization. Personal data can without further measures be transferred to such third countries.

Transfer to so-called “unsafe” third countries may be carried out based on a variety of appropriate safeguards that have been established to provide an adequate level of protection of the data subjects’ rights. In terms of specific examples we can refer to entering into the EU-Commission’s standard contractual clauses with the recipient of the personal data or, if the recipient is established in the U.S., by ensuring that the recipient in question is certified under the EU-U.S. Privacy Shield scheme.

Where no appropriate safeguards are provided, transfer of personal data to “unsafe” third countries may take place based on specific legal basis for the transfer. The transfer can, for instance, take place based on a consent, for the performance of a contract with a company established in such third country and if necessary in relation to legal claims. The specific legal bases are stated in article 49 (1) of the General Data Protection Regulation.

You can obtain a copy of the relevant legal basis for the transfer or information about where it has been made available by contacting the responsible for our privacy policy: Jacob Knudsen.

3. Data sharing

Information you upload to the platform: We do not share any personal data uploaded to platform supporting the Product.

With your consent: We do not share personal information for any commercial or marketing purpose unrelated to the Products of the Company. We may share personal information when we have your explicit consent.

For external processing: Beside employees of the Company, we have vendors, service providers, and technicians who help with parts of our processing and storage. They may also assist with monitoring our servers for technical problems.?These technicians can access information about you in line with this work but are not allowed to use this data for any other purposes. These companies are our Data Processors and are restricted from processing your data for other purposes than explained above.

For legal reasons: We may provide information to a third party if we in good faith believe that we are legally are required thereto. It could be to respond to a legal process or comply with the applicable laws of countries we operate in.

4. Storage and security

The Company highly value security, take our responsibility serious and care about the integrity of your personal information. We use commercially reasonable physical, administrative, and technological methods to transmit your data securely including HTTPS, TLS/SSL protocol, AES and RSA data encryption. The data is stored using Microsofts Azure cloud service with servers in North Europe – Ireland. Furthermore, we have procedures in place to ensure that only selected MyBlueLabel employees have access to your personal data and that your personal data are not kept longer than necessary.

To the extent allowed under applicable data protection laws, we may also use your personal data for statistical purposes so that we can continuously improve on our servicing of clients

5. Your rights

As a data subject you have a number of rights available to you, which you may exercise by contacting Jacob Knudsen. You have the right to request information about what personal data about you we are processing and to receive a copy of the data. You also have the right to object to our processing of personal data about you, to request rectification or erasure of any personal data about you which you believe are incorrect, outdated, etc., and you can request a restriction of our processing of personal data about you. For some of these rights, e.g. the right to erasure, exercising them requires satisfaction of certain concrete conditions set by data protection law.

Another right of yours as a data subject is the right to data portability – again, subject to fulfilment of concrete conditions set by data protection law. This means you have the right to receive, in a structured, commonly used and machine-readable format, the personal data about you which has been sent to us, where the processing is carried out by automatic means and is based on consent or contract. You are also entitled, where technically feasible, to have your personal data transmitted to another controller.

Exceptions to MyBluelabels’s duty of disclosure

There may be instances, though, where the rules allow for a restriction of your rights, e.g. where your rights are deemed to be overridden by essential private interests.

MyBlueLabel may decline disclosure to you to safeguard essential private interests, including your own, or to safeguard essential public interests, where such interests are found to override your interest in receiving the information. This exception will be relevant where disclosure would prejudice the interests of our customers, e.g. in connection with legal action and enforcement of civil law claims or criminal acts, control or supervisory functions, and similar situations. Also, MyBlueLabel may decline disclosure to you if you are in possession of the information already or if disclosing them to you is impossible or would involve a disproportionate effort or would impair the achievement of the objectives of the processing.

Where you have given consent to the processing of your personal data, you are free to withdraw your consent at any time. Withdrawal will not affect the lawfulness of the processing which has already taken place on the basis of your consent. If you choose to withdraw your consent, the processing of your personal data will cease and the data will be erased, unless there are objective grounds for their continued retention, e.g. for documentation purposes.

See the Danish Data Protection Agency’s guidance on the rights of data subjects for more about your rights here (in Danish).

Please contact Jacob Knudsen or send an email to We will get back to you with an answer as soon as possible.

Contact the Danish Data Protection Agency

If you have any grievances about the manner in which MyBlueLabel processes your personal data, you can lodge a complaint with the Danish Data Protection Agency (website in Danish), the authority responsible for supervising data protection in Denmark.

6. External links and features

Our websites may contain links to other websites operated by third parties and may from time to time include social media features such as Facebook and Twitter buttons (such as Like, Tweet or Pin). These third party sites may collect information about you if you click on a link, and the social media websites may start to record information about your browsing behavior automatically every time you visit a website having a social media button. Your interactions with these features are governed by the privacy policy of the company providing the feature and not by this Privacy Policy. We do not control what information these third parties collect. Please review your privacy settings and think carefully before clicking on links that may take you to a third party website.

7. Changes to the privacy policy and contact for MyBlueLabel

Please note that this Privacy Policy may change from time to time. The latest version in force will be available on the websites at all times.

If you have any questions for MyBlueLabel about our processing of personal data, you are more than welcome to contact our person in charge of privacy: Jacob Knudsen or send an email to

1. Scope of the Product

1.1 These Terms and Conditions apply for all trade between MyBlueLabel ApS, CVR 39 34 17 35, Agern Allé 24, DK-2970 Hørsholm, Denmark (hereinafter the Company), and business enterprises (hereinafter the Customer) and use of the application.

1.2 These terms and conditions (The contract) applies to the use of the application and the services provided on the website.

1.3 Any amendment(s) or additions to the Terms and Conditions shall be specifically agreed.

1.4 Use of the website and application relating to MyBlueLabel (hereinafter the Product) is on the responsibility of the Customer. MyBlueLabel makes every possible effort to keep the Product updated, correct and impeccable, but undertake no guarantees for the use of the Customer, including but not limited to, the content in Customers documents, which are uploaded in the Product.

1.5 The Company shall update and maintain the Product and ensure that the Product is available to the Customer and that the Customer can detract Customer data from the Product at all times.

2. Term and grant of non-exclusive license

2.1 The Company upon payment from the Customer grants to Customer a non-exclusive license to use the Product. The license is granted as long as payment is made for the consecutive periods granting the license whereafter the license shall automatically expire.

2.2 The Customer is responsible for, that the use and access to the Product occur with the necessary computer equipment and software that support the use of the Product and the Company is not responsible for Customers computer equipments or softwares compatibility with the website and platform sustaining the Product, including potential ongoing changes and updates.

2.3 Where the Product contains links to other websites, the Company is not responsible for the content for such third party websites.

2.4 The Company is entitled to continuously change and update the website and application sustaining the Product without it resulting in changes in these Terms and Conditions.

3. Orders and Deliveries

3.1 When an order is placed by the Customer, the Company sends an order confirmation to the Customer. As a standard, all orders will be delivered to the Customer within four (4) weeks of reception of order confirmation.

4. Protection of personal data

4.1 In accordance with the Companys Privacy Policy the Company collects, processes and stores personal data which identifies specific persons (Personal Data) to the extent that the Customer enter Personal Data, send or by other means voluntarily supply the Company with Personal Data. Personal Data is processed in accordance with the applicable legislation. Notwithstanding, the foregoing the Company is not liable for personal data in documents which are the property of the Customer and uploaded in the website and application sustaining the Product.

4.2 Customer Personal Data that the Company collects in connection with creation of a User name, password address, e-mail, mobile phone number and other phone numbers, that Customer will be supplying to the Company. Personal Data will be logged until Customer is no longer a Customer of the Company or if requested to delete content upon notification. In any event documents which are property of the Customer and which the Customer is liable for processing of personal data shall be deleted following termination of the business relationship between the parties.

4.3 Customer can get access to the information the Company process about the Customer, and to get the information updated, corrected or deleted. All requests hereon shall be made in writing at e-mail to:

4.4 Provided that you choose to create a user on the Company website or purchasing a license to the Product the Customer grants the Company permission to collect and transmit information about you for the use of the third party subcontractor Sentia Danmark A/S. Furthermore, the Customer grants permission to the Company to transmit these data to Sentia Danmark A/S in order for the Company to fulfill the Customer relationship between the parties. Likewise the Company uses cloud solutions by Microsoft to sustain the platform of the Product and when the Customer uses the Product the Customer automatically agrees to the terms and conditions and privacy policies of Microsoft.

4.5 Besides the outlined in paragraph 5.4 the Company does not transmit Personal Data to any third parties, unless the Customer has specifically have granted permission for such transfer.

4.6 Only trusted personnel at the Company has access to the Customers Personal Data.

4.7 When the Customer is no longer a user of the Product or otherwise a Customer at the Company Personal Data belonging to the Customer will be deleted and the Company will give notice to third parties, to whom the Company has transmitted Personal data to, to delete such Personal data effectively.

5. Intellectual Property?

5.1 The Company provides the Product free from any third party rights and is the sole owner of the Products intellectual property rights. Use of cloud solutions such as provided by Microsoft Azure or other cloud solution suppliers is provided in accordance with license agreements or other agreements between the Company and that third party.

5.2 These Terms and Conditions shall not constitute a grant to The Customer of any property rights or interest in any intellectual property rights belonging to the Company. All rights in relation to the Product and use hereof is the sole property of the Company, including but not limited to software, source codes, patents, software patents, utility models, designs, copyrights and trademarks belonging to the Company.
5.3 The website ( of the Company is protected in pursuance of The Danish Copyright Act and the Company has the complete copyright and property right to the website, user generated content, source codes, copies hereof, available documentary material, structure, metadata and other information that the website contains.

5.4 The Customer is unauthorized to remove, change or destroy any kind of information about copyright, patents, software patents, designs, utility models, trademarks or other intellectual property rights, which are placed on the Company website or is an integrated part of The Product.
5.5 The Customer shall not be entitled to transfer license rights to third parties in relation to the Product, in any way whatsoever, even for a brief period of time.
5.6 Customer is unauthorized to carry out reverse-engineering, decompilation and/or disassembling of the Product or in any other means attempt to examine or disclose the source code or the structure of the Product.

6. Product Warranty

6.1 The Company hereby warrants to supply the Product in a sound and merchantable condition free of defects.

6.2 In case of defect(s), the Customer has the obligation to notify the Company thereof in writing immediately and no longer than fourteen (14) days after being exposed to the defect. As soon as possible and within a reasonable timeframe the Company will correct the defects of the Product. Should correction not be possible for the Company to perform the Customer shall be reimbursed of the price of the defect Product for the time when the defect occurred.

7. Limitation of Liability

7.1 The Customer agrees that the Company liability arising from any damages or compensation caused by failure to perform by the Company shall be limited to the price that the Customer has actually paid for the Product to the Company. Notwithstanding the foregoing, the Company shall not be hold liable for any other damage, incl. but not limited to, loss of profit, incidental, indirect or special damages, fines imposed by governmental authorities and lawyers fee.

7.2 The Company shall not be hold liable for gross negligence to perform by sub-contractors or third parties behaviour or any behaviour beyond the reasonable control of the Company.

7.3 The Company shall in any event not be hold liable for damages, compensation or otherwise reimbursements for an amount, which exceeds the amount insured in its insurance policy.

8. Force Majeure

8.1 The Company shall not be liable for any failure or delay in carrying out its obligations to the extent that such failure or delay is the result of force majeure, including, without limitation, fire, flood, storm, explosion, war, riot, restrictions imposed by any Governmental Authority, governmental orders, or any other event beyond the reasonable control of the Company.

9. Choice of Law and Venue

9.1 These Terms and Conditions are subject to Danish law.

9.2 The legal venue shall be Danish Courts in Denmark, and subject to Danish procedural rules and Danish language.

10. Contact Information

You are welcome to contact the Company if you have questions to these Terms and Conditions by mail to:

You still have a question?

If you cannot find answer to your question in our Terms & Privacy, you can always contact us. We will answer to you shortly!